![]() ![]() Facebook is increasingly keen to connect customers of its Messenger, WhatsApp and Instagram services with businesses and is fully aware of the need for businesses to seamlessly talk to their customers across a broad variety of digital channels. ![]() "Facebook plans to support Kustomer’s operations by providing the resources it needs to scale its business, improve and innovate its product offering, and delight its customers," Dan Levy, Vice President of Ads and Business Products, and Matt Idema, COO, WhatsApp, wrote in a joint statement. "That way, more people will benefit from customer service that is faster, richer and available whenever and however they need it, whether it’s phone, email, web chat or messaging." 10 November: Adobe to acquire Workfront for $1.5BĪdobe announced the acquisition of project management tool Workfront for $1.5 billion at the start of November. Utah-based Workfront is a task management and collaboration tool that operates in a highly competitive space alongside the likes of Microsoft Project and Planner, Wrike, Asana, Smartsheet, Liquid Planner, Jira, Trello and Clarizen. Unlike those firms, it focuses on specifically helping marketing professionals get their work done, aligning well with Adobe - specifically its Experience Cloud product. Workfront counted 3,000 customers and 1 million users at the time of the acquisition, including a number of shared customers with Adobe, such as Deloitte, Under Armour, Nordstrom, Prudential Financial, T-Mobile, and The Home Depot. ![]() “Adobe and Workfront share a common affinity to help the modern marketer thrive in an ever-evolving, increasingly demanding setting,” Workfront CEO Alex Shootman – who will remain in the role – said in a statement. ![]()
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